The ICNY Fall/Winter Lookbook Remains Committed to Visibility
Vasiliki Marapas — September 19, 2014 — Fashion
References: icnysport & highsnobiety
The ICNY Fall/Winter 2014 lookbook presents the brand's first attempt at expansion.
The Brooklyn-born brand has begun to integrate cut-and-sew pieces into its offerings. The rain camp packable jacket, for example, is fashioned from breathable materials and features the brand's signature 3M reflective print. The jacket is perfect for those with an adventurous spirit, keen on exploring the city and beyond, no matter the time of day or night.
The brand also sticks to its tried-and-true methods; each garment features a variation of reflective trims and yarns on everything from sweatshirts to beanie caps. Overall, the entire collection remains devoted to the brand's objective of creating high-quality, high-visibility apparel that is stylish. The collection is intended to be paired with the label's signature socks, updated to include the 3M reflective print.
The Brooklyn-born brand has begun to integrate cut-and-sew pieces into its offerings. The rain camp packable jacket, for example, is fashioned from breathable materials and features the brand's signature 3M reflective print. The jacket is perfect for those with an adventurous spirit, keen on exploring the city and beyond, no matter the time of day or night.
The brand also sticks to its tried-and-true methods; each garment features a variation of reflective trims and yarns on everything from sweatshirts to beanie caps. Overall, the entire collection remains devoted to the brand's objective of creating high-quality, high-visibility apparel that is stylish. The collection is intended to be paired with the label's signature socks, updated to include the 3M reflective print.
Trend Themes
1. High-visibility Apparel - The trend towards high-visibility apparel utilizing reflective trims and yarns opens up opportunities for innovative designs and materials.
2. Urban Adventure Clothing - With an emphasis on functionality and style, urban adventure clothing featuring breathable materials and packable designs presents disruptive innovation opportunities.
3. Sustainable Reflective Design - The trend towards sustainable fashion can be combined with reflective design to create eco-friendly, high-visibility apparel offerings.
Industry Implications
1. Fashion Industry - The fashion industry can incorporate high-visibility and urban adventure designs to create new collections that appeal to consumers' practical and style needs.
2. Outdoor Recreation Industry - Reflective and packable clothing designed for urban exploration presents opportunities in the outdoor recreation industry.
3. Sustainable Fashion Industry - Sustainable fashion can incorporate reflective design to create eco-friendly, high-visibility apparel offerings that appeal to environmentally conscious consumers.
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