You gotta have a great grille to need a diamond encrusted toothpick sleeve. Each Icepik is hand crafted and therefore each is unique. You still have to jam a wooden tooth pick in it, but otherwise you will be King or Queen of Cool. Chris Brown and JaRule have been seen with them. So there you go. Prices are up to $1500
Implications - High class toothpicks may not be entirely affordable to most, but they do have a universal appeal as everyone can relate to wanting to take care of their teeth. Companies should be conscious of the emergence of a target demographic concerned about high-class hygiene products. All industries should pay attention to jazzing up existing product packaging and branding, so as to add excitement to even the most mundane consumer purchases.
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Concept: Diamond Toothpick Sleeve
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Segment: Neutral, 18-55+
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Diamond Toothpick Sleeve
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