The new Spring/Summer 2009 ad campaign for Iceberg goes for a sizzling sun theme that defies the name of the brand.
Models Steve Gold and Amber Valletta, wearing lots of lotion, hopefully to protect themselves from skin cancer, were captured by the prolific duo of Mert Alas & Marcus Piggott.
Sun is undeniably the predominant theme of the spring 2009 fashion ad campaigns, as you can see by the trends below.
Implications - The Iceberg Spring/Summer 2009 ad campaign really does use the sun to create some very unique lighting arrangements. The model's body almost seems to be radiating with luminosity. Have a look for yourself at this incredible ad campaign and see how it makes you feel.
Stats for Oxymoron Fashion Ads
Trending: Older & Mild
Research: 5,867 clicks in 378 w
Interest: 4 minutes
Concept: Oxymoron Fashion Ads
Related: 65 examples / 50 photos
Segment: Females, 18-55
Comparison Set: 24 similar articles, including: sunny garden fashion ads, poolside fashion campaigns, and sunny floral garden ads.
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