James Long Directed the Lookbook for the New Iceberg Collection

By: Riley von Niessen - Dec 1, 2016
References: iceberg & hypebeast
For Fall/Winter 2016, a new Iceberg collection was unveiled, as was a lookbook that promotes some of its most unique pieces. Luke Story was the muse of the images -- in which he looked very similar to Kurt Cobain.

The apparel that the DJ, model and fashion designer sports reinstates this as well, with styles seemingly taken straight from the 90s. In addition to a variety of vibrant knit sweaters, the new Iceberg collection incorporates retro sportswear, contemporary workwear, patchwork jackets and more.

Although the apparel draws prominently from the past, Iceberg manages to infuse it with a modern edge -- refining the cuts and bringing its own sense of originality with contemporary pop culture references.