A promotional campaign took place in Sydney, Australia to celebrate the beginning of a brand new clothing label. However, they made their debut in the most interesting and peculiar way.
Using a money-filled block of ice that weighed 400 pounds, they placed it in the middle of Martin Place, where people were invited to icepick it to their heart’s content for the cash.
Looking through the gallery of this event, this ice block of cash successfully attracted a lot attention and hardworking ice-pickers. Aside from being a creative debut, they also placed a different meaning to the phrase, "cold, hard cash."
Stats for Iced Money
Trending: Older & Mild
Research: 3,921 clicks in 317 w
Interest: 4 minutes
Concept: Ice Block Of Cash
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: peach sculpture, denture ice cubes, and celebrity popsicles.