New Clothing Label Promotes its Debut With an Ice Block of Cash

By: Luisa Amanda Gomes - Published: • References: visboo
A promotional campaign took place in Sydney, Australia to celebrate the beginning of a brand new clothing label. However, they made their debut in the most interesting and peculiar way.

Using a money-filled block of ice that weighed 400 pounds, they placed it in the middle of Martin Place, where people were invited to icepick it to their heart’s content for the cash.

Looking through the gallery of this event, this ice block of cash successfully attracted a lot attention and hardworking ice-pickers. Aside from being a creative debut, they also placed a different meaning to the phrase, "cold, hard cash." Stats for Iced Money Trending: Older & Mild
Traction: 3,917 clicks in 305 w
Interest: 4 minutes
Concept: Ice Block Of Cash
Related: 31 examples / 24 photos
Segment: Males, 18-55
Comparison Set: 11 similar articles, including: peach sculpture, denture ice cubes, and celebrity popsicles.