The iCB Fall/Winter 2014/2015 campaign displays a series of geometric print images. Model Joan Smalls posed in front of houndstooth patterns and angular shapes jutting out in every direction, all of which was orchestrated on behalf of photographer Dan Jackson.
Stylist Tiina Laakkonen dressed Smalls in loose masculine trench coats, t-shirt dresses and black and white suits. Much like the backdrop were plaid patterns and a series of sharp-corned designs featured on the apparel, signifying the brand's evident preference for bold patterns this autumn.
Despite the many forms present in this iCB collection, Smalls kept a poker face throughout each of Jackson's shots. This makes for an interesting juxtaposition between the apparel and the mood of the high end brand.
Stats for Geometric Print Fashion Campaigns
Trending: Older & Buzzing
Research: 7,942 clicks in 88 w
Interest: 3.9 minutes
Concept: ICB Fall/Winter 2014/2015
Related: 79 examples / 61 photos
Segment: Females, 18-35
Comparison Set: 29 similar articles, including: paper doll lookbooks, sultry sea vixen lookbooks, and rocker attitude fashion ads.
Geometric Print Fashion Campaigns
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