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The iCB Fall/Winter 2012 Campaign Captures Bold Backdrops

By: Jana Pijak - Published: • References: sebastiankim & designscene.net
The iCB Fall/Winter 2012 ad campaign features Laura Kampman and Katryn Kruger who pose in front of boldly geometric backdrops. Inspired by pop and street art, these vibrant patterns are juxtaposed against the clean lines and sleek silhouettes of workwear looks.

With sultry beauty looks by hair stylist Esther Langham and makeup artist Stevie Huynh, the models are the epitome of classic elegance. From monochromatic tones to subtle prints and a hint of floral vibrance, wardrobe stylist Tiina Laakkonen ensures the girls are dressed in the best pieces from the label's latest collection.

Captured by the lens of Sebastian Kim, the iCB Fall/Winter 2012 ad campaign is a fresh take on clean lines and officewear selects. The opposite of traditional, this pop-art inspired advertorial leaves a lasting visual impression. Stats for Pop Art Workwear Ads Trending: Older & Chilly
Traction: 109 w
Interest: 0.5 minutes
Concept: ICB Fall/Winter 2012
Related: 70 examples / 54 photos
Segment: Females, 18-55
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