ibis Hotels' 'SweetBed' Provides a View of Brighton's Big Screen

By: Laura McQuarrie - Jun 6, 2016
References: ibis & eventmagazine
ibis Hotels is launching a new VIP experience targeted at those who will be watching UEFA Euro 2016. Rather than staying home or venturing to a bar to watch one of the matches, fans now have the chance to book an experience that will provide them with an ibis SweetBed from which to watch all the action on Brighton’s Big Screen.

As well as being able to watch sports content from the comfort of the SweetBed, VIP ticketholders will also be able to tune into movies like Frozen, Star Wars: The Force Awakens and Spectre.

Bed-style seating has become integrated into everything from cinemas to restaurants, enticing the public to indulge in familiar experiences with more of an emphasis on comfort.