Rockstar

IAMS Strong Dogs Play Frisbee with 'Steel'

By: Elsa Blaine - Published: • References: iams.au & leberpr.blogs
We’ve seen how feeding Eukanuba dog food makes for smart dogs, and now sister brand IAMS is showing how strong your dog can be by eating their kibble. The latest ad campaign by Saatchi & Saatchi of Sydney for the Proctor & Gamble dog food brand, provides dogs with frisbees that look like barbell weights.

Depending on your sense of humor you will either find this flying ‘iron’ disc dog toy amusing and effective or strangely disturbing.

As an owner of a Frisbee loving dog with an absurdity of his own, I think the surreal flying free-weight IAMS campaign is brilliant marketing. Stats for Flying Free-Weight Discs Trending: Older & Mild
Traction: 5,040 clicks in 276 w
Interest: 4 minutes
Concept: Flying Free-Weight Discs
Related: 70 examples / 54 photos
Segment: Neutral, 18-55
Comparison Set: 26 similar articles, including: dogs as models, tugging presidential heartstrings, and wagging tail ad.