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Your first reaction upon looking at the 'I Slept Through What' tumblr may be complete confusion. Viewers are invited to the blog with the simple description: "My pal Kevin will sleep through anything!"

Hilarious while being equally strange, the tumblr features a series of photographs with weird situations and a picture of the friend, Kevin, sleeping through everything. It's pretty impressive to see how he can sleep through fireworks and cake-eating mice.

Check out the 'I Slept Through What' tumblr for some serious hilarity.

Implications - Consumers in the modern age face new responsibilities each day. Products that provide humor appeal to those shoppers looking for a quick laugh amongst their stresses. Companies attempting to increase their popularity on the market could develop more items with the intent to produce laughter.