Someone in my life had better get knocked up so I can send them one of these 'I Pity the Drool' onesies for their impending child.
That's right, your little one will be the most badass baby with a onesie that features the one and only Mr. T on it. Sure, no one else's baby will be wearing it, but I think that is the point.
Implications - Youth consumers have strong penchant for ironic forms of humor. This group uses history as fodder to be appropriated with humor. Companies looking to foster a deeper connection should move towards creating products and ad campaigns that leverage the humor as a motivating factor.
Stats for Tough Guy Baby Wear
Trending: Older & Chilly
Research: 2,094 clicks in 322 w
Interest: 2.3 minutes
Concept: I Pity The Drool
Related: 78 examples / 60 photos
Segment: Neutral, 18-35
Comparison Set: 29 similar articles, including: 80s icon revived, 80s tv inspired films, and decadent dish rags.