Someone in my life had better get knocked up so I can send them one of these 'I Pity the Drool' onesies for their impending child.
That's right, your little one will be the most badass baby with a onesie that features the one and only Mr. T on it. Sure, no one else's baby will be wearing it, but I think that is the point.
Implications - Youth consumers have strong penchant for ironic forms of humor. This group uses history as fodder to be appropriated with humor. Companies looking to foster a deeper connection should move towards creating products and ad campaigns that leverage the humor as a motivating factor.