The I Love Ugly Flagship Store Celebrates Its Opening

By: Vasiliki Marapas - Published: • References: iloveugly & highsnobiety
The first overseas I Love Ugly flagship store is opening in Los Angeles, and in order to celebrate its arrival, the New Zealand-based brand has put together an editorial set in the city.

So many people have dreams about moving to LA that they literally refer to it as the 'City of Dreams'(although 'City of Broken Dreams' might be more accurate, considering the dense population of actor-waiters-baristas still waiting for their Big Break). Fortunately for the brand, its arrival is success in and of itself.

The editorial, which stars LA-based blogger Ne.Street, takes place in downtown LA. The surrounding architecture, which is often overlooked, influences and informs the editorial. The new LA location will be open in August. Stats for Sleek Architectural Editorials Trending: This Year & Mild
Traction: 784 clicks in 37 w
Interest: 1.8 minutes
Concept: I Love Ugly Flagship
Related: 107 examples / 82 photos
Segment: Males, 18-55
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