$1.8 Million Collar
The Amour Amour features 1600 hand-set diamonds with a seven-carat, D-IF, brilliant cut center diamond.
"The line of diamond dog collars include other pieces named Juene Cheri, Amour de la Mer, L'Etoile, and Cheri and selling for $280,000 to $480,000," said Luxist.
Implications - Some pet owners are willing to spend a significant amount of their disposable income on their furry-tailed friend in an effort to humanize the animal. This is because the owners thrive off of the feeling of being needed, which is what a dog's behavior displays. By buying expensive products to pamper the pooch, the owner feels a stronger human connection to their animal.