$1.8 Million Collar

By: Rose A. Valenta - Published: Oct 23, 2007   Updated: May 26 2011 • References: ilovedogsdiamonds & luxist
The $1.8 million Amour Amour dog collar has 52 carats and is designed by I Love Dogs Diamonds Jewelers

The Amour Amour features 1600 hand-set diamonds with a seven-carat, D-IF, brilliant cut center diamond.

"The line of diamond dog collars include other pieces named Juene Cheri, Amour de la Mer, L'Etoile, and Cheri and selling for $280,000 to $480,000," said Luxist.

Implications - Some pet owners are willing to spend a significant amount of their disposable income on their furry-tailed friend in an effort to humanize the animal. This is because the owners thrive off of the feeling of being needed, which is what a dog's behavior displays. By buying expensive products to pamper the pooch, the owner feels a stronger human connection to their animal. Stats for I Love Dogs Diamonds Trending: Older & Mild
Research: 7,842 clicks in 447 w
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Concept: I Love Dogs Diamonds
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Segment: Females, 18-55
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