Superstar

This Hyundai Super Bowl Ad Shows the Life-Saving Features of the Genesis

By: Laura McQuarrie - Published: • References: hyundaigenesis & adweek
‘Dad’s Sixth Sense’ is one of two Hyundai Super Bowl ads that will be airing during the 2014 Super Bowl. The big game commercial tells a humorous tale of an accident-prone kid and a dad that takes a ton of hits for him as he grows up. This includes incredible mid-air superhero-like saves that would have otherwise resulted in a trip to the emergency room. The ad is comical one that parents will definitely relate to.

As the commercial progresses, the boy becomes old enough to drive, but he still seems to be lacking some common sense. While the boy is behind the wheel on a drive with dad, he’s totally distracted by a girl passing by. This almost causes a collision, but for once, his dad doesn’t flinch — the 2015 Hyundai Genesis takes care of it with its innovative auto-emergency braking system. Stats for Heroic Car Commercials Trending: This Year & Warm
Traction: 501 clicks in 37 w
Interest: > 3 minutes
Concept: Hyundai Super Bowl
Related: 122 examples / 94 photos
Segment: Males, 18-55
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