This Hyundai Suicide Commercial is Shocking and Controversial

By: Paul Allen Gerard Savio - Published: • References: psychcentral & copybot.wordpress
This Hyundai suicide commercial called 'Pipe Job' may be one of the most controversial commercials of recent history.

In the commercial, we are shown an average house. The scene then goes to the interior of the garage where a man is taping the bottom of the garage door shut. When the camera shows the car, you can see that a hose has been taped from the exhaust pipe to the window. The implications here are that the man is going to commit suicide via carbon monoxide poisoning. The man visibly lets go, relaxing as if waiting for death's embrace. The shot then changes to outside the house, where after a few frames, the man comes out of the garage with steam flowing out. We are then shown text that reads, “The New ix35 with 100% water emissions.”

With a lot of negative reaction to the video since its release, the official ad has been pulled off of YouTube. On a personal note, I do not think that this video should have ever been created. It seems like an odd way to express your excitement over 100% water emissions. Why this was approved for production will forever escape me. Stats for Death-Implicating Auto Ads Trending: Older & Chilly
Traction: 82 w
Interest: > 3 minutes
Concept: Hyundai Suicide Commercial
Related: 108 examples / 83 photos
Segment: Neutral, 18-55+
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