This Ad Highlights the Benefits of Hyundai Fuel Efficiency

By: Jonathon Brown - Published: • References: & ibelieveinadv
This ad was created by Hyundai Canada for broadcast in Canada for the Super Bowl and is designed to promote Hyundai fuel efficiency in an exciting way.

It’s a tough task to make saving gas a fun and visual experience, but this commercial does the trick. In the middle of a desert road, a guy is driving calmly in his Hyundai when a group of Mad Max-inspired hooligans jump on his tail and start chasing him. Swerving and turning, the Hyundai tries everything to get away. In the end, all the other vehicles run out of gas before they can catch him.

This is one of those commercials you just don’t see coming. Initially, it looks as if the commercial is meant to feature the car’s handling. It isn't until the guy meets the road raging drivers at the next gas station that you realize it’s about Hyundai fuel efficiency. Stats for Fuel Efficient Drag Races Trending: Older & Chilly
Traction: 195 clicks in 134 w
Interest: > 3 minutes
Concept: Hyundai Fuel Efficiency
Related: 107 examples / 82 photos
Segment: Neutral, 18-55+
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