The Columbia Men’s Hyper-Boreal Metro Boots are Waterproof
Michael Hemsworth — September 24, 2021 — Fashion
References: columbia & hiconsumption
The Columbia Men’s Hyper-Boreal Metro Boots are a durable footwear style for professionals who commute to keep them protected from the elements when heading into the office during inclement weather.
The boots are suited for the rain, snow and mud that a wearer will encounter in the city when commuting, and offer protection thanks to the brand's Omni-Tech waterproof membrane that's also breathable. The Techlite+ midsole provides a lightweight level of support that's further enhanced with the Omni-Grip rubber outsole that's non-marking and perfect for gripping onto wet surfaces.
The Columbia Men’s Hyper-Boreal Metro Boots have a slip-on construction to make them easy to slip on and off, and maintain a relatively simple silhouette that won't look out of place when worn with business attire.
The boots are suited for the rain, snow and mud that a wearer will encounter in the city when commuting, and offer protection thanks to the brand's Omni-Tech waterproof membrane that's also breathable. The Techlite+ midsole provides a lightweight level of support that's further enhanced with the Omni-Grip rubber outsole that's non-marking and perfect for gripping onto wet surfaces.
The Columbia Men’s Hyper-Boreal Metro Boots have a slip-on construction to make them easy to slip on and off, and maintain a relatively simple silhouette that won't look out of place when worn with business attire.
Trend Themes
1. Weatherproof Footwear for Commuters - Opportunity for companies to create durable and stylish footwear specifically designed for professionals who need protection from the elements during their commute.
2. Omni-tech Waterproof Membrane - Innovative waterproofing technology that can be applied to other industries and products such as outdoor gear and electronics.
3. Non-marking Omni-grip Rubber Outsole - Potential for the use of non-marking rubber in other footwear products such as athletic shoes and hiking boots to prevent damage to indoor and outdoor surfaces.
Industry Implications
1. Fashion and Apparel - Opportunity for fashion retailers to incorporate technology into their products, specifically waterproofing, for commuters and outdoor enthusiasts.
2. Outdoor and Recreation Equipment - Opportunity for companies to improve the performance and durability of outdoor gear and accessories with Omni-Tech and Omni-Grip technologies.
3. Construction and Maintenance - Applying non-marking rubber technology to construction equipment can help prevent damage to indoor surfaces during renovations and maintenance work.
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