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Chromatic Colorful Footwear

The Hyper Color Combat Boot by James Rowland is Bright, Bold & Badass

— June 30, 2011 — Fashion
James Rowland is a shoe brand known for its vintage and one-of-a-kind footwear options. Its Hyper Color Combat Boot is certainly one-of-a-kind with its glossy, tie-dye exterior and badass chunky heel. The Hype Color Combat Boot is a vintage shoe from the 1990s and is a sure way to turn heads.

The Hyper Color Combat Boot features black laces that tie all the way up the shoe, a thick-tread rubber sole and a prismatic, sheen finish that changes in different lighting. The rainbow-inspired exterior of this boot is an unusual combination with the badass quality typical of a military boot. The Hype Color Combat Boot fuses girly and grunge in a very peculiar and appealing way.

Implications - Businesses that are capable of providing their consumers with one-of-a-kind products will see big returns. Consumers today relish in having access to exclusive products as it creates a sense of prestige and elitism.
Trend Themes
1. Unique Footwear - Brands should focus on creating one-of-a-kind designs to cater to consumer demand for exclusive products.
2. Rainbow-inspired Fashion - Rainbow hues and bold designs can be mixed with traditional designs and bring more vibrancy to the fashion industry.
3. Girly-grungy Fusion - Combining traditionally feminine elements with edgy, grunge aesthetics creates unique and appealing fashion products that can tap into multiple consumer segments.
Industry Implications
1. Footwear - The footwear industry can capitalize on the demand for one-of-a-kind designs that cater to individual tastes and preferences.
2. Fashion Design - Fashion designers can experiment with bold and unconventional color combinations to create novel and unique designs that stand out in the market.
3. Military Fashion - The military fashion industry can leverage unconventional and bold designs to create trendsetting products that cater to the modern consumer who seeks bold and unconventional styles.
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