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The HYPEBEAST ‘Restless East’ Photoshoot Stars Rico the Zomb

By: Meghan Young - Published: • References: rickgenest & hypebeast
With Halloween fast approaching, it is safe to say that Rico the Zombie will be popping up a lot more in the fashion industry, starting with the HYPEBEAST ‘Restless East’ online editorial. The men’s lifestyle blog embraces his edgy look in order to bring a brooding moodiness to their curated looks.

Shot on a Hong Kong rooftop on a grey fall day, the HYPEBEAST ‘Restless East’ online editorial is inspired by “the idea of the Jiangshi identity within Asian folklore,” as written on the website. Directed by the in-house team, the photoshoot showcases pieces from this season’s 3.1 Phillip Lim, ETRO and Burberry Prosum collections. Rico’s extensive and dark body art really complement the meticulous suits and formalwear. Stats for Moody Menswear Editorials Trending: Older & Hot
Traction: 31,751 clicks in 55 w
Interest: 4 minutes
Concept: HYPEBEAST 'Restless East'
Related: 96 examples / 74 photos
Segment: Males, 18-55
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