Superstar

The Hygienex Campaign Makes People Wonder About Public Washrooms

By: Meghan Young - Published: Mar 4, 2013 • References: grey and ibelieveinadv
The Hygienex campaign gives people a whole new perspective about public washrooms, especially unisex ones such as those used on airplanes. It uses hilariously shocking imagery to grab people's attention. Although borderline sexual, the Hygienex campaign depicts a stewardess sitting on top of a hairy man's butt to form a sort of urinating yin and yang symbol. Despite the unpleasant insinuations, the print ad does have a good point.

Cleverly conceived and executed by Indonesia-based ad agency Grey, the Hygienex campaign reads, "Safe yourself from bad ass." This can be done through the use of a disposable paper toilet seat cover. The Hygienex campaign was art directed by Kevin Reinaldo with creative direction by Randy Rinaldi.