The Hygienex campaign gives people a whole new perspective about public washrooms, especially unisex ones such as those used on airplanes. It uses hilariously shocking imagery to grab people's attention. Although borderline sexual, the Hygienex campaign depicts a stewardess sitting on top of a hairy man's butt to form a sort of urinating yin and yang symbol. Despite the unpleasant insinuations, the print ad does have a good point.
Cleverly conceived and executed by Indonesia-based ad agency Grey, the Hygienex campaign reads, "Safe yourself from bad ass." This can be done through the use of a disposable paper toilet seat cover. The Hygienex campaign was art directed by Kevin Reinaldo with creative direction by Randy Rinaldi.
Stats for Dirty Toilet Seat Ads
Trending: Older & Mild
Research: 1,822 clicks in 167 w
Interest: 1.2 minutes
Concept: Hygienex Campaign
Related: 30 examples / 23 photos
Segment: Neutral, 18-55+
Comparison Set: 11 similar articles, including: flowchart brain ads, qr code flag ads, and weight-loss public transport ads.
QR Code Flag Ads
Flowchart Brain Ads
Weight-Loss Public Transport Ads
Cramped Operating Room Ads
Human Helmet Ads