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Hustler Lubricants has a reputation for being very blatant and explicit with its products, packaging and design.

Many people view it as very freaky-deaky, which is great because it gets straight to the point. However, competitors like Penthouse and Pleasure Chest have changed their looks to clean and modern designs, and Hustler is cleaning up its act, too. To combat the brand's more raunchy branding, designer Joy Lin has recreated its packaging, offering a very fresh style through the incorporation of slimmer, more modern typography along with a minimal look for a crisp and clean feel.

Now frisky consumers can feel comfortable, classy and just as clean as the products when they use Hustler Lubricants and other naughty toys.