You may think these wallets and cases from the Hunters Bend collection are made of a soft cloth material at first. Further investigation will let you know they're actually made of leather that has been put through a special treatment.
Designer Tove Emilsson uses leather that has been folded and then hardened with boiling water, making the pieces from Hunters Bend wildly luxurious with a classic look. The wallets are so seamless and exquisite that it's hard not to fall in love with each one of them.
If you've been on the lookout for a new wallet, the Hunters Bend collection should definitely be your last stop.
Implications - As the credit crunching is slowly coming to an end, consumers are looking to treat themselves to something luxurious. Products that offer an air of prestige attract shoppers who want to experience something exclusive in their everyday lives. Companies could focus on this elite aesthetic in order to attract more attention on the market.
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Concept: Hunters Bend
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Segment: Neutral, 18-35
Comparison Set: 31 similar articles, including: 15 tribal-inspired bag designs, hand-dyed ikat handbags, and real-life cartoon bags.
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