The Hunter Summer 2014 Campaign found a clever way to market itself by utilizing the collection's major strength—water repulsion. Hunter models get up to very roguish behavior while wearing the stunning collection, narrowing down the sole purpose of rubber boots as protectors in a battle of the elements.

Models are minimally clothed, though the items they're wearing scream summer and hot weather water fights. The models are shown drenching each other with a stylish Hunter hose and playing tug of war in stellar styles for which we can only anticipate until the warm season.

Stylings are simple, athletic-inspired, and of course, feature Hunter's famous Wellington boots. It's a stunning display of fashion at work, showing you all the fun you could have while wearing the clothing. The only thing this editorial is missing is a playground.