The 'Hunter and Bear's 2012 Birthday' is Phenomenal

By: Harris Jay Rosenberg Alterman - Published: Apr 14, 2012 • References: youtube & adrants
The 'Hunter and Bear's 2012 Birthday' commercial is an outstanding interactive marketing campaign by 'Tipp-Ex.' The time and effort that must have gone into this series in unreal, and makes one appreciate how hard it was to make.

The commercial begins with the Hunter and Bear having a birthday party complete with a cake. Out of nowhere, an asteroid comes flying through the sky and Hunter instructs the viewer to type any year into the white space above to continue the party there. If one types in 1850, another video pops up of Bear and Hunter dressed as cowboys in the old west. Type in the year 400 to see Bear and Hunter ride around a coliseum in chariots. Tipp-Ex made a video for almost any year one can think of, making this time-travelling campaign an instant online hit. Stats for Time Traveling Videos Trending: Older & Average
Research: 850 clicks in 214 w
Interest: > 3 minutes
Concept: Hunter And Bears 2012 Birthday
Related: 125 examples / 96 photos
Segment: Neutral, 18-35
Comparison Set: 46 similar articles, including: topple-proof suds, bikini model milk advertisements, and meme-inspired commercials.