These Snickers Bars Replace Brand Names with Hunger Symptoms

By: Ady Floyd - Sep 23, 2015
References: snickers & adweek
These Snickers bars have been re-labeled with hunger symptoms. As the desire for personalized packaging continues to emerge, Snickers created these fresh wrappers to meet consumer demand.

The brand creatively used its iconic lettering and typography to write 21 different emotions that are associated with feelings of being hungry. Some of the emotions include: Cranky, Grouchy, Confused, Irritable, Impatient and Loopy. This new campaign is in keeping with the brand's existing slogan that encourages consumers to grab a chocolate bar when they are hungry because the brand believes: "You're not you when you're hungry."

In addition to the fresh new labels, Adweek describes that: "the brand has released this online spot from BBDO New York, starring a loopy goofball of a hotline operator who takes calls and dispatches bike messengers to deliver the insulting candy to those in need."