Didier Stevens is a computer geek who likes to push the envelope. Six months ago he bought a Google AdWord campaign and made an advertisement that said if your PC was virus-free you could get it infected by clicking the ad. The ad made it through Google AdSense policies and was displayed more than 230,000 times and received 409 click-throughs from folks who attempted to infect their computers through a Google ad.
Implications - The actual ad that Didier Stevens created reads, "Is your PC virus-free? Get it infected here!" The people who clicked on the ad didn't actually receive a computer virus. Stevens was surprised that Google even let him put the ad on the Internet in the first place because of their security.
Stats for Infect Your PC
Trending: Older & Mild
Research: 4,799 clicks in 471 w
Interest: 4 minutes
Concept: Infect Your PC
Related: 40 examples / 31 photos
Segment: Neutral, 18-35
Comparison Set: 15 similar articles, including: artistic toilet paper packaging, internet-filtering devices, and streamlined resale services.
Infect Your PC
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