The users that submit their photos to FUH2.com are vehement in their distaste for Hummers--H2’s, to be specific. The site outlines all of the H2’s most unsavory, gas-guzzling quantities, then encourages like-minded readers to submit their own photos expressing their hate for H2’s in bird-flipping form. To date, there are over 474 pages of photos from all over the world.
The site inspired Diane Nerwen to create a montage of FUH2 images interspersed with Hummer commercials.
Stats for Hummer Haters Unite
Trending: Older & Warm
Research: 7,781 clicks in 400 w
Interest: > 3 minutes
Concept: Hummer Haters Unite
Related: 53 examples / 41 photos
Segment: Males, 18-55
Comparison Set: 20 similar articles, including: eco-friendly hummer o2 concept, hummer h1 is so not hot right now, and gm goes greener.
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