Toyota's 'Humanness' Ad Urges Caution in Our Distracting, Dangerous World

By: Laura McQuarrie - Aug 6, 2015
References: toyota.co.jp & en.rocketnews24
People getting smacked with gold clubs, falling from stools and kids colliding head-first with mailboxes are just a few of the cringe-worthy accidents that can be found in the new Toyota 'Humanness' video.

Using the style of an America’s Funniest Home Video compilation, the video for the car company plays up the vehicle's Safety Sense C pre-crash features, showing that not all accidents are preventable, but at the same time, many are.

Considering the popularity of these kinds of "fail" videos on YouTube, it's no surprise that the campaign from Toyota has gone completely viral since it was uploaded. Even though viewers can get a laugh from these accident-prone people, it was clever of the automotive brand to use them as a way to remind people of how important it is to be safe.