The video showcases Harper visiting the new Humane Society location with his family, cutting the ribbon and cradling a variety of adorable kitties. Harper was joined by other Conservative Party politicians in his visit to the Humane Society, although as the video demonstrates, it appears that Harper is most comfortable while interacting with the cats. Check out the link to view the full video.
Implications - It is imperative that businesses be portrayed as organizations to which they can relate. Businesses that are perceived as compassionate and approachable will be likely to generate much higher sales than those that do not.