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Humana 2nd Hand Clothes Campaign Lends a Hand

By: Ayman - Published:   Updated: Jul 13 2011 • References: humana.org & adsoftheworld
“Let your 2nd hand clothes help the 3rd world.” That is the message of this PSA ad campaign from The Netherlands.

The ads show used clothes as teachers and workers that lend a helping hand to the underprivileged kids in the third world.

Watch the above video to see the clothes in action.

The campaign was created by LoweDraftFcb, Amsterdam with a creative team that includes Maarten Vrouwes, Friso Ludenhoff, and Peter Burger.

Implications - The reason videos like this are so effective is that they force the viewer to examine the luxuries of their lives that they take for granted. By donating clothing to those in the most in need, this PSA skillfully shows the transformative effect of an idea that requires nothing but time and old clothes.

Stats for Donated Clothes as Humanity Workers Trending: Older & Chilly
Traction: 1,664 clicks in 297 w
Interest: 4 minutes
Concept: Donated Clothes As Humanity Workers
Related: 81 examples / 62 photos
Segment: Females, 18-55
Comparison Set: 30 similar articles, including: guerilla awareness, songs to fight poverty, and third world tourism.