Mercedes-Benz 4MATIC Ad Uses Human Shapes to Design

By: Vincent Salera - Published: Feb 25, 2009 • References: coloribus
These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.

The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke. Stats for Micro Athletes As Tracks Trending: Older & Chilly
Research: 3,390 clicks in 378 w
Interest: 4 minutes
Concept: Micro Athletes As Tracks
Related: 38 examples / 29 photos
Segment: Neutral, 18-35
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