These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
Micro Athletes As Tracks
More Stats +/-
Mercedes Concept Morphs Magnetically
Mercedes Benz: Most Rapped About Brand in 2005
Move Your Mercedes-Benz Through 10,000 Songs
Mercedes Spy Video
Tree-Inspired Pavilion Designs