These ads for the Mercedes-Benz 4MATIC are truly beautiful. Each ad uses actual human beings performing three different sports. Ice skaters, mountain climbers and skiers all create the illusion of tire tracks and make a clear statement that the Mercedes-Benz 4MATIC is very safe to drive in mountainous, wintery conditions.
The ads were created by advertising agency Jung von Matt/Spree, Berlin, Germany with creative direction by Michael Haeussler, Florian Kitzing, Kalle Haasum and Mareike Geisker. The copy was written by Arndt Poguntke.
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Concept: Micro Athletes As Tracks
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Micro Athletes As Tracks
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