Hulu.com Model Saves TV Shows and Networks [Edit]

Here is the headline: “WB brand, born as a broadcast network in 1995 and closed in 2006, will return as an online video Web site, combining short original series with classic shows, the Warner Brothers Television Group announced Monday.” {http://www.nytimes.com/2008/04/29/business/media/29warner.html?ref=business}

If you have been following me on Twitter (twitter.com/gimlato) you know I have been raving about Hulu.com for a months now. In fact, I do not have a cable bill only a internet connection bill. As a time poor professional Hulu.com is the perfect fix for my entertainment needs. Now the true power of Hulu is coming to the surface.

If Hulu.com was around a few years ago shows like Arrested Development, Studio 60 and many others would have had a life outside broadcast TV. While the WB will be an stand alone website network, it is only a matter of time before more network shows live on sites like Hulu.com. Sometimes it is not about new technology, it is about taking what traditionally works and plugging it into new media outlets. Hulu.com is a great example of this. By webcasting shows using the same advertising models as TV you can generate revenue for content that was once dusty on a shelf. I look forward to more New Traditional Media Strategies. If Content is King, then new media outlets are the castles.

Now back to the last episode of “Hill Street Blues”. Thank you Hulu.