Hugo Silva's 'Lisbon 2016 Olympic Games' branding design series is a gorgeous gallery of what the 2016 Olympics' merchandise and aesthetic might look like if the capital city of Portugal were chosen.

In every detail of Hugo Silva's 'Lisbon 2016 Olympic Games' design, the elegance and history of Portugal are reflected. I'm particularly fond of the irregularly-shaped geometric medals. Check out more details of Silva's branding design above.

Implications - One of the best ways a company can raise its profile is by attaching itself to a major worldwide cultural event. By latching on to an event as the world is watching, the company engenders brand awareness that will last much longer than the duration of the special event.