The HUGO 'Just Different' video is a high-tech interactive experience that was launched by the company to celebrate their new fragrance of the same title.
The clip was directed by acclaimed video artist Marco Brambilla and was constructed specifically to be an interactive experience. But instead of just clicking on the screen, the company takes interactivity to the next level. Viewers are able to control the narrative with the motion of their heads thanks to the real-time head-tracking technology that's been utilized. With the HUGO 'Just Different' video, the audience gets to witness a highly stylized clip and participate in an visually impressive story. So what's the short all about? Head over to the site, turn on your webcam and take part in this ground-breaking experience.
Stats for Interactive Head-Motion Ads
Trending: Older & Warm
Research: 6,966 clicks in 248 w
Interest: > 3 minutes
Concept: HUGO Just Different Video
Related: 88 examples / 68 photos
Segment: Neutral, 18-35
Comparison Set: 32 similar articles, including: spoofed sweets commercials, realistic cleansing commercials, and action hero beer ads.
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