Consumer Created Ads - 'HUGO Create' Competition From Hugo Boss

HUGO Boss has opened up their advertising concepts to the public.  In short, they’ve launched, “HUGO Create,” a design contest to find their next ads.  The competition is open to creative people of all levels. The site describes, “Everybody, from professionals or students to only design-enthusiasts can demonstrate their creativity. You could see your work published in the i-D magazine or even potentially used as a worldwide Hugo fragrance advertising!”

The 10 best entries of every round will receive cash prizes of $500. First round winners will be announced on April 1st, 2008.