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HUGO Boss has opened up their advertising concepts to the public. In short, they’ve launched, “HUGO Create,” a design contest to find their next ads. The competition is open to creative people of all levels. The site describes, “Everybody, from professionals or students to only design-enthusiasts can demonstrate their creativity. You could see your work published in the i-D magazine or even potentially used as a worldwide Hugo fragrance advertising!” The 10 best entries of every round will receive cash prizes of $500. First round winners will be announced on April 1st, 2008. References: hugocreateFiled In: |


