ArtVertising II Edit

'HUGO Create' Contest
2,581 Views - Click for Larger Image

In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008.

The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creative talents from around the world. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. The 10 best entries of every round will receive cash prizes of $500 US.

For more details and information, visit www.hugocreate.com

Hugo follows in the steps of Red Bull, who recently utilized a similar artistic strategy, check the following posts:

Artvertising (Update) - Red Bull Art of Can Exhibit (VIDEO)

A while back we featured the Art of Can Exhibit which challenged artists to get creative with Red Bull cans. The works the artists put together are truly amazing. They have worked the silver and blue aluminum cans into the most magnificent sculptures. I suppose after consuming that much caffeine, yo… [More]

Artvertising - Red Bull Art of Can Exhibit (GALLERY)

I wasn’t sure if I should go with mArtketing or Artvertising, but this clever campaign from Red Bull involves branded cans transformed into artistic sculptures. The designs are incredible, the aluminum bent with precision to form elaborate figurines like the dragon, crocodile, rose, snowboarder and … [More]