'HUGO Create' Contest

By: Ayman - Published: Feb 11, 2008 • References: hugocreate & arabaquarius.blogspot
In what looks like a new trend in marketing, where brands use artistic contests and competitions to build buzz and hype products, HUGO Fragrances is launching a new creative challenge, HUGO Create. The entry period is (February 5 - March 5, 2008) and the winners will be announced on April 1, 2008.

The contest targets creative people from all-over the world and gives them the chance to express themselves and develop unique designs for the iconic HUGO fragrance. It acts as a spotlight for creative talents from around the world. In 4 rounds, participants are challenged to turn the iconic HUGO fragrance bottle into something innovative, irreverent or otherwise exceptional. The 10 best entries of every round will receive cash prizes of $500 US.

For more details and information, visit

Hugo follows in the steps of Red Bull, who recently utilized a similar artistic strategy, check the following posts: Stats for ArtVertising II Trending: Older & Average
Research: 3,705 clicks in 432 w
Interest: > 3 minutes
Concept: ArtVertising II
Related: 46 examples / 35 photos
Segment: Females, 18-35
Comparison Set: 17 similar articles, including: aerodynamic golf balls, charitable children's tattoos, and cigarette butt bricks.