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Eye Candy At Sea Edit
Hugo Boss Yacht


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Eye Candy At Sea
Hugo Boss Yacht


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Eye Candy At Sea - Hugo Boss Yacht (VIDEO)
Hugo Boss Yacht
Published: Oct 3, 07
Comments: 1
Views: 3,746

The luxury Hugo Boss yacht is one of the most opulent sailboats afloat. The designer held a lavish ceremony in Hamburg, Germany to celebrate the official baptism of the “HUGO BOSS” sailing yacht. Complete with light, laser and pyrotechnic show, the festivities took place in one of the city’s famous fish auction halls, bringing with it about 600 nation and international guests.

The yacht is over 20 meters long, has a 27 meter mast and boasts and elegant black sail. The new Boss boat is lighter and more agile than its predecessor, which was sailed by British skipper Alex Thomson in the VELUX 5 Oceans Regatta in 2006.

Hugo Boss AG have been participating in sailing competitions since 2003, supporting 33 year old Thomson in reaching his goals. He’ll be entering the Barcelona World Race in November 2007 followed by Vendée Globe in 2008, which will see the young Brit sail the new “HUGO BOSS” solo around the world. 

"As a team we are very versatile and aim to exceed expectations on all levels. HUGO BOSS have shown us that they can deliver and we intend to do exactly the same," said Thomson. "We've already done some pretty off-the-wall things with the boat: we've participated in a fashion show in Croatia, hosted VIPs at the Cannes Film Festival and at the Monaco Grand Prix, and recently in Australia we got Miss Teen Australia to waterski off 'HUGO BOSS' while we sailed in Sydney Harbour under full sail. Our aim is to serve up far more than the average yacht racing campaign, which I think appealed hugely to HUGO BOSS." (luxist.de)

References:  alexthomsonracing, luxist.de

Filed In:  commercials lifestyle luxury marketing sports ultra luxury








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FOUR WAYS TO REACT: vote, favorite, add more examples of Eye Candy At Sea or comment about Hugo Boss Yacht.

rocketranger on Oct 3, 07  0 Trends   2,582 Comments
NIce, very nice.
rocketranger on Oct 3, 07  0 Trends   2,582 Comments 0

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Eye Candy At Sea