The Hugo by Hugo Boss Spring 2011 Ad Campaign features models Abbey Lee Kershaw and Ben Hill. It was photographed by Cedric Buchet on a breezy seashore, creating a ravishingly relaxed setting. Abbey is rockin’ out the bold blunt bangs, which have been seen everywhere lately.

The main color featured is blue among dark and light neutrals. Everything is solid color minus one t-shirt on Ben Hill, which features a small graphic that gives the Hugo Boss Spring 2011 campaign some flavor.