The Hugh Hayden Lacoste Storefront undeniably succeeds in serving up enthusiasm for the 2010 US Open tennis championships.
The Hugh Hayden Lacoste Storefront is complete with custom-made signage called "racNets," spelling the retailer's name in rackets with neon-yellow tennis balls. The sporty French clothing company has done extremely well in the United States, and it's clear that this visual merchandising collaboration has more than just drop-shotted attention.
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Concept: Hugh Hayden Lacoste Storefront
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Segment: Males, 12-55
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