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The Huggies Overnight Diaper Campaign is Adorably Surreal

By: Meghan Young - Published: • References: ogilvy & adeevee
The Huggies Overnight Diaper ad campaign adorably illustrates its tag line, "If baby doesn't sleep, no one sleeps." Not even the cute stuffed animals that surround the little toddler as he is supposed to be in the land of slumber. In a way, the image brings to mind the 'Toy Story' franchise, something that people of all ages are sure to enjoy.

Conceived and executed by the Ogilvy & Mather ad agency branch based in Chicago, United States, the Huggies Overnight Diaper ad campaign was art directed by Isaac Pagan and HJ Alicia Nam with creative direction by Andrew Gall, Isaac Pagan, Dave Metcalf and Chris Turner. The cartoonish image was shot by photographer Randal Ford and retouched so that the plushies all have droopy, puffy eyes by designer Ian Goode. Stats for Exhausted Plushies Ads Trending: This Quarter & Warm
Traction: 714 clicks in 17 w
Interest: 0.8 minutes
Concept: Huggies Overnight Diaper
Related: 35 examples / 27 photos
Segment: Neutral, 0-4
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