HUF x Todd Francis Captures the West Coast Vibe Using Bleak Humor

By: Erin Fox - Feb 17, 2015
References: toddfrancis & highsnobiety
HUF x Todd Francis amalgamates California skate culture and an artist's sense of bleak humor. West Coast skate label HUF enlists American artist Todd Francis for a spring capsule collection. The collection bares original pieces from the artist that reflect on his bleak sense of humor.

Todd Francis is behind the Anti-Hero eagle logo, using iconography more in his work than any other artist. His clean illustrations decorate skate boards, t-shirts and baseball caps. His illustrations include exotic dancers, snakes, bears, camouflage and typography.

When West Coast cool meets mid-American humor, the HUF x Todd Francis capsule collection is born. The artist creates dark comedic features for his art installations. From bears smoking cigarettes to birds ingesting pills, Todd Francis uses his odd comedic state to capture an audience.