The first lesson that the young artist learns is about the the three primary colors, and with this thought in mind, Hue packaging is effective at making such a teaching a life-long consideration when it comes to the basics of visual media.
Student Vanessa Wainwright came up with the concept for this project as a way for creatives to better understand from where the colors of their palettes come from. Centuries ago, painters mixed their own pigments with substances from the local apothecary, and in such a way, this designer aims to keep contemporary artists in tune with the entire process of fine art production.
Hue packaging informs using a straightforward system of vibrant color-coding, enhanced with a simple and concise means of marking the brand's identity and material information.
Color-Coded Media Merchandizing
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