Superstar

Hudnotts Packaging Binds Features of the Drink's Identity for Tight Branding

By: Amelia Roblin - Published: • References: taxistudio & thedieline
Hudnotts packaging takes inspiration from several places, resulting in a distinctive image that draws everything into a tight branding strategy. Taxi Studio took from the name of the maker, from her work and from her philosophy to create labels that certainly rope customers in.

A string that loops, curls, coils and knots references the word that's scrawled across the stickers in that very same cord. Elegant designs are formed with the twisted lines, visually symbolizing this idea of "Tying Tastes Together." With such elaborate illustration, the studio kept the spirit bottles looking otherwise simple, opting for off-white backgrounds and fine black ink. Hudnotts packaging is enhanced with a small amount of color in the written name of each beverage's alcoholic recipe. The alchemic mixtures are capped with dripping waxy seals for a hand-crafted effect. Stats for Tied-Up Liquor Labels Trending: This Year & Mild
Traction: 896 clicks in 46 w
Interest: 0.9 minutes
Concept: Hudnotts Packaging
Related: 85 examples / 65 photos
Segment: Neutral, 18-55
Comparison Set: 31 similar articles, including: bundled bottle branding, chronicle cabernet branding, and earthy bottle branding.