The Huawei Watch 2 is Created with the Female Consumer in Mind

By: Michael Hemsworth - Dec 22, 2015
References: consumer.huawei & damngeeky
While the wearables market is booming with certain consumer segments, women are becoming more targeted by brands as the next one to conquer, so the Huawei Watch 2 is set to be unveiled at CES 2016.

Purported to be available with 40 different watch faces, the Huawei Watch 2 is actually smaller than the predecessor and is more fashion-focused to help draw in female consumers to consider wearables as a fashionable accessory. What's created is a sleek, sophisticated piece of technology that's crafted to be more realistic for female or feminine consumers.

While the Huawei Watch 2 is indeed targeted more towards females, the tech brand is also planning a different next-generation smartwatch that builds on the original Huawei Watch that will be more male/neutral focused.