Potential

Insurance Technology

By: KimLeo - Published: • References: facebook
Esurance’s new ad campaign was created by Leo Burnett to get people talking about car insurance. John Krasinski lends his voice and boyish charm to the “Insurance for a Modern World” campaign, presenting the company as honest, trustworthy and easy to use. The ads compel viewers to participate in an online discussion about insurance, voicing what matters most to them.

Client/Ad or Campaign:  Esurance “Insurance for a Modern World”
Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Executive Creative Director:  Susan Credle
Creative Director: Sarah Block and Eric Routenberg
Art Director: Sarah Block
Copywriter: Eric Routenberg
Executive Producer: Ron Nelken
Producer: Matt Blitz
Production Company: Green Dot Films
Director: Omri Cohen
VFX/SPX: MPC
Editorial: Beast/LA
Music Company: “Jam Man” by Chet Atkins
SVP, Account Director: Susan Stefaniak
Account Supervisor: Katie George Stats for Esurance “Insurance for a Modern World” Trending: Older & Chilly
Traction: 149 w
Interest: > 3 minutes
Concept: Insurance Technology
Related: 83 examples / 64 photos
Segment: Neutral, 18-55
Comparison Set: 30 similar articles, including: suggestive auto accessories, fragrant floral pouches, and luxe hitmaker headphones.