Designer Unveils Futuristic "Vision Line"
From the press release:
Implications - Despite the recent downturn of the economy, the market for ultra luxury products has not dwindled. A company can appeal to this exclusive, upscale demographic by featuring advertising that is heavy on imagery, and includes a fair amount of non-verbal indicators of opulence (golf courses, sandy beaches, country clubs). The subtle but forceful aesthetic the commercial displays will subconsciously draw attention from high-end consumers.