Sheila’s Wheels, the female-friendly car insurance company, has invented a car curtain to help protect motorists’ modesty while they’re exiting their vehicle.
Apparently the gadget was invented in response to 64% of women admitting they’d had an embarrassing flashing incident when getting out of their car.
Britney Jean Spears, are you listening?
Implications - This innovation is the result of a widely observed mistake on part of a few celebrities, and provides an example of the fact that from mistakes comes genius. Though some consumers are blinded by the glamor of celebrities, others are aware of their humanity and often learn from a celebrity's mistakes. Doing so will prove beneficial to both consumer and company, creating a niche demand that is humorous and realistic.
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