Follow Me Project Helsinki

By: sami Kelahaara - Published: Oct 8, 2008 • References:
Follow Me Project Helsinki is tracking seven people LIVE as they wander around Finland’s capital.

Follow Me Project Helsinki is an interesting project to demonstrate how high tech outdoor media makes it possible to target a specific audience. People are being tracked on the web and it shows where they are and have been.

The campaign is up for two weeks and the seven people’s moves will be able to be followed live on the web. Stats for Virtually Stalking Strangers Trending: Older & Mild
Research: 5,023 clicks in 398 w
Interest: 4 minutes
Concept: Virtually Stalking Strangers
Related: 43 examples / 33 photos
Segment: Neutral, 18-35
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