By creating a separate HTML5 logo with badges for each technology class included in an implementation, the W3C is taking technology branding to a whole new level.

Given the intense technology platform battles for supremacy, this new customized badge approach on top of a master logo will strengthen adoption. In the specific HTML5 logo case, the developer has the options to include all, some, or none of the HTML5 badges to build a customized HTML5 logo representing the technologies used. These associated brand icons will both benefit developers and end users through clear communication and a stronger association with the specific positive elements of an emerging technology.

This customized logo with badge branding approach will certainly help set a new standard in technology introductions and adoption incentives.