The HP Evolution Campaign may lack color and vibrancy but I think they've come up with one of the neatest concepts I've seen in awhile.
As you can see, the spreads are highlighting the great inventions and ideas of the not-so-distant past and how the simplest item can spark one of the most brilliant and essential innovations. HP is of course suggesting that through just one small idea, they have been able to come up with numerous great advances of technology that have always been at the forefront of society (or something like that).
Whatever you make of the HP Evolution Campaign, I'm sure it will be successful in selling a lot of printers.
Stats for Tech History Ads
Trending: Older & Mild
Research: 7,952 clicks in 327 w
Interest: 4 minutes
Concept: HP Evolution Campaign
Related: 36 examples / 28 photos
Segment: Males, 18-55
Comparison Set: 13 similar articles, including: 2 creative mcdonald's ads, controversial ads, and romantic cafe fashion ads.
Tech History Ads
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